Benefits of social media optimization include:

Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.

Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.

Because you have more recognition, you’re likely to see an increase in social media shares. You not have your audience and the audience of the website you mentioned sharing the article, not to mention it is a higher quality article.

Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element, the fact that brands become more humanized by interacting in social media channels.

Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates.

Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor.