User Experience Optimization Services.
User Experience Optimization is the most important yet most under rated part of digital presence. User Experience is a broad term which includes all the aspects of a person's experience with your system including the interface, graphics and design.
We believe that optimizing your website for the best user experience has a lot more to it than making a website usable by your clients. UX (User Experience) is all about giving your customers a delightful and meaningful experience when they visit your website.
responsive
How is the user experience optimization on your website?
Are your visitors able to use your website easily? Better Navigation techniques can increase your conversion up to 34%. Website usability is a very critical element of user experience. It is not only about user intention, user engagement, or visual appeal, but website usability mainly deals with ease of use. The ease with which users can recognize relevant information and discover content contributes to the overall user experience.
Is your website adding value to your visitors? Increasing your value proposition has the ability to boost your conversion rate by 128%. Your value proposition is strong if it is clear and explains how your product solves customer's problems and how you are better than the rest. Sometimes giving extra benefits to your visitors like free shipping, customizable design, free training and support can increase your value proposition and thus overall user experience
Is your website providing a smooth access to enable conversions? Tests have shown that 79% of people just skim through a website and only 16% read everything. Websites must be designed in a way that eases the navigation and users are quickly able to locate and purchase products or services of their interest. Even if your website is high on value proposition it still might not get you enough conversions because of difficulty relating to access and reaching the conversion funnel.
Is your website engaging and interesting to use? All the elements of user experience must be presented in an interactive way which the user find engaging. Desirability is an emotional aspect of user experience. Often websites that are both easy to use and useful prove to be failures in the marketplace because of their lack of visual appeal. Optimizing Conversion Rate with special focus on making website more engaging and interesting to use is the secret behind the success of various online websites.
Responsive Design
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
Top five advantages of responsive website design.
1. SEO Benefits: Higher search engine rankings.
2. Social Media Benefits: Improved engagement and sharing.
3. Conversion Rate Benefits: More customers more sales.
4. User Experience Benefits: Happier and more loyal customers.
5. Development Benefits: Faster development with lower costs.
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Urban Kreative is a web design company in Nairobi Kenya, Kampala Uganda, Dar es salaam Tanzania, Kigali Rwanda, South Sudan Juba and Somalia Mogadishu offering professional SEO (Search Engine Optimization), SEM (Search Engine Marketing), Website Design and Development, Website hosting, Domain registration, Graphic Design, Online Marketing Consulting, Online Marketing Communications , Online Strategic Planning, Online Market Research, Online Branding, Online Public Relations, Online Promotions, Social Media Marketing, Content Management System, Business Directory-Listings, Mobile-Optimized Website and Website Evaluation of Competitors services.
we pride ourselves with our 'open communication' approach with our clientèle. Once you initiate a project with us, be it big or small, our team will provide regular updates, regarding project status. We encourage our clients to interact with us as much as possible; so that we can deliver exactly you're looking for. As a team, we put in a lot of dedication and finesse into everything we create with you, so that you’re thoroughly pleased with the outcome.
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Reliable
Choosing a reliable web design company is important as your company needs to achieve a successful online presence. To attain this, your website needs to be attractive and technically well created by ensuring your website fulfils the key factors of a good web design.
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Latest blog posts
PERFECTING NAVIGATION
Jan 15, 2016
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